REMEMBER WHEN MTV PLAYED VIDEOS?

In trying to keep its hold on young and fickle audiences, MTV over the decades has undergone some fundamental programming shifts, but never before on this scale. The cabler's recent ratings declines include a 23% fourth-quarter drop in its core demo of 12- to 34-year-olds. So MTV is embarking on a major programming overhaul, with 16 new unscripted series over the next 4½ months. The series come from high-profile producers including Sean Combs, Matt Stone & Trey Parker, Donald Trump and Nick Lachey. And they represent a major thematic shift for the channel -- more toward the meta-scripted reality of MTV's "The Hills," one of the cabler's few success stories these days.

THE FIRST TEN VIDEOS ON MTV...
"Video Killed the Radio Star" by Buggles - MTV Video
"You Better Run" by Pat Benatar - MTV Video
"She Won't Dance" by Rod Stewart - MTV Video
"You Better You Bet" by The Who - MTV Video
"Little Suzi's on the Up" by Ph.D. - MTV Video
"We Don't Talk Anymore" by Cliff Richard - MTV Video
"Brass in Pocket" by The Pretenders - MTV Video
"Time Heals" by Todd Rundgren - MTV Video
"Take It On the Run" by REO Speedwagon - MTV Video
"Rockin' the Paradise" by Styx - MTV Video